About Us

About ATL Cigar Co.

ATL Cigar Co. stands on two convictions. First, a great cigar is more than something to smoke—it creates space. Space to slow down, reflect, and bond beyond what modern life allows. Second, Atlanta is an ideal palate for crafting cigars that complement this space. Her history inspires reflection and communion.

Atlanta is a city of contradictions. She’s defined by deep wounds and fortitude—formed by slavery and civil rights, segregation and selfless leadership, misunderstanding and talent. She has faced violence, division, and loss, yet has inspired world-changing movements, music, culture, and innovation. She carries her gems and ghosts, keeping her strengths and scars close, acknowledging both.

Like Atlanta, our cigars embrace paradox. Some blends carry weight and conviction; others, joy and playfulness. Each reflects our belief that meaning is discovered, not assigned.

Before the Cigars

ATL Cigar Co. began as a practice, not a business idea. Over a decade ago, founders Peter Gross, Janelle Lamar, and Leroy Lamar were neighbors in Capitol View, a changing neighborhood in southwest Atlanta. Drugs and violence converged with progress and hope. Gentrification was emerging. They responded with Prayer and Hot Dogs, a free stand bringing unlikely neighbors together—professionals, ex-cons, trap queens, church ladies—to share food, conversation, prayer, and presence.

After those gatherings, contemplation often continued over cigars. In those moments, it became clear: a single cigar conversation could spark change. Conversation becomes connection. Connection, over time, becomes a cure for wounded places and people. That realization turned into the soul of ATL Cigar Co.

 

Crafted with Partners We Respect

ATL cigars are made in Estelí, Nicaragua, in partnership with Casa Y Hernandez, a factory we trust and respect. From the start, our alliance has been shaped by shared standards of quality, community, and care. Our cigars stem from a close partnership with people who grasp our blends, vision, and the experiences we aim to offer.

 

Where We Are Today

Founded in 2020 and launched in 2021, we are proudly carried in over 200 premium tobacco stores in the US, Canada, and Puerto Rico. Our cigars have been featured in Top 10 Cigars of the Year lists by Stogie Press and The Blaze Report, and covered by major industry publications including Cigar Aficionado, Cigar Snob, Cigar Journal, Halfwheel, and Tobacco Business.

ATL is more than a city—it's an idea that extends beyond city limits.

Thanks for visiting us—and welcome to the A.